About Us
We inform
We spread the word about wildlife by producing all kinds of materials, many of which are beautifully designed free resources, such as classroom-linked curricula, top-quality posters, magazines, calendars and newsletters, and websites with online encyclopedias, fun interactive learning opportunities and regular online exclusives. Our goal? To inform Canadians about the precious resource that is our wildlife!
We inspire
We inspire Canadians to take action and help wildlife by facilitating financial and in-kind shows of support. Some of our supporters choose to help by donating, subscribing to our publications or even shopping in the name of our wild creatures in need. Others choose to assist by helping us spread the word through engaging pictures, stories of wildlife encounters or by participating in our many education and awareness programs. Wildlife thanks you for all these different forms of support!
We educate
We run many education and awareness programs that open people’s minds to the wonderful world of wildlife and the value of healthy habitats. We also run funding and awards programs too that give financial aid to schools, academic researchers and local groups involved in conservation. We also advocate for wildlife by following and sharing our views on national issues that could affect the health and well-being of floral and faunal populations countrywide. And when necessary, we recommend legislative changes on behalf of species at risk.